People don’t care about what matters to you; they care about what matters to them.
If you want to attract an audience, you need to stop thinking about yourself and start thinking about how you can help people.
Seth Godin says…
What people really want is the ability to connect to each other.
A tribe helps like-minded people find each other. It gives them a story to tell and something to talk about.
So how do you build such a tribe?
Here’s an idea: Be generous.
Give away stuff generously. Maybe an eBook, or a complimentary download of your new song, or a daily comic.
Generosity is the best first step in marketing you’ll ever do. And nothing builds a tribe faster than giving away stuff generously.
very true