Entrepreneurship Archives - Page 2 of 2

“Pursue excellence and success will chase you… pants down.”

Remember this dialogue from Rancho to his friend Raju in the 2009 blockbuster ‘3 Idiots’?

This was amongst the several lessons that Rancho delivered throughout this movie, to his friends Raju and Farhan.

But the biggest lesson among them was that if you worry about what you’re doing (or not doing), you will be on the path to desperation and failure.

This not only applies to individuals, but also to companies that are worried about whether their next plan will succeed or not.

You see, success is such a peculiar thing.

When we focus on our failures, or try to minimise or avoid them, it will not help us become successful. This is because we will be devoting our energies focusing on minimising or avoiding failures.

But then, when we go after success, there’s no guarantee that we will really succeed.

So how do we succeed?

People don’t care about what matters to you; they care about what matters to them.

If you want to attract an audience, you need to stop thinking about yourself and start thinking about how you can help people.

Seth Godin says…

What people really want is the ability to connect to each other.

A tribe helps like-minded people find each other. It gives them a story to tell and something to talk about.

So how do you build such a tribe?

Here’s an idea: Be generous.

Give away stuff generously. Maybe an eBook, or a complimentary download of your new song, or a daily comic.

Generosity is the best first step in marketing you’ll ever do. And nothing builds a tribe faster than giving away stuff generously.

Your ‘3 Idiots’ Guide to Success

Your First Step in Building A Tribe